Amazon releases first advert for its Fire Phone

Noise Cannon

After announcing it a month ago, Amazon is about to release its first smartphone, the Fire Phone. It’s now beginning to air its first advert for the handset, and Amazon has picked some strange angles for selling a phone. The ad focuses specifically on the phone’s access to Amazon Prime and its library of movies, TV shows, books, games, and apps. As with most Amazon devices, integration with Prime is a key selling point here — and as this ad makes a point of, the phone actually comes with a single year free.

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